
About Us

Founded in 2022
Meet the owner
Beau Maples founded Discipline Over Motivation driven by a deep passion for the concept that discipline is the foundation of true success. Unlike motivation, which can be fleeting, discipline is the consistent force that drives real and lasting change. Beau's commitment to this belief led him to create a brand that not only reflects this mindset but also inspires others to live by it.
Through Discipline Over Motivation, Beau aims to make a positive impact on the world by fostering a culture and community that values discipline over quick fixes. The brand is more than just clothing, it's a movement that encourages people to push past their limits and take action every day.